Marketing and Advertising Job Options
The world of advertising and marketing is a very competitive one and the jobs in these industries are highly coveted. With that said, the remuneration is very rewarding and hence there is a beeline of students that look to make advertising or marketing their chosen area of profession. Let us explore the various options that a graduate with a degree in Advertising and Marketing has. Let’s start with looking at some of the companies you could possibly work for
- Advertising Companies
- Print and electronic media companies
- Public relation firms
- Fashion Houses
- Entertainment industry (Film production houses, theater companies)
- Hospitality and travel sectors
- Liquor industry
- Product and service corporations
- Financial companies
- Nonprofit organizations
- Automobile companies
- Software companies
Making it big in the advertising and marketing world would require you to have excellent communication and inter personal skills. You have to be able interact with various sorts of people and develop connections and a great working relationship with them. You have to be very dynamic and adaptive to many fluctuating situations and demands of your clients.
With that caveat out of the way, here are a few areas in the ad and marketing business that may be of interest to you
Sales and Promotion
If you are an organized person with strong leadership qualities and have smooth communication skills then this field might just work to your advantage. The areas that will require your skills are as follows-
- Industrial sales
- Wholesale sales
- Direct Marketing
- Sale of consumer products
- Selling services (including financial services)
- Sales management across districts and regions
- Promotions pertaining to consumer goods and services, sales force, etc…
You will have to be assertive, confident and a problem solver. There will be targets which have to be met within the time period specified. How persuasive you can be with your clients is a key factor in your growth in this area.
Brand or Product Management
An MBA in product management, branding and luxury marketing is very useful in this field. You are required to be creative, enterprising and result oriented. Brand or product management requires you to be a multi tasker and strong on communication and interpersonal skills.
Many organizations have many products or brands that need your services, especially the consumer related organizations. Many students tend to intern in this area as the internship enables them to develop a background in advertising, consumer behavior analysis and product placement strategy and brand enhancement. It is a very competitive and target driven field. Many people with a degree in advertising/marketing focus largely in this area as the remuneration earned is very lucrative and there is a lot of growth in this line of work.
The world of Retail is an altogether different beast. You should be skilled at customer servicing, handling sales and achieving sales targets. If you see yourself excelling in these areas then some of the opportunities listed below could just be up your alley
- Buying or Merchandising
- Store management
- Managing sales and sales targets
A pleasant personality and good communication skills are crucial for this business. Based on your job portfolio, you will be required to manage a team which means you need to be a good leader as well. Getting a toehold in the retail sector might be easier if you start as an intern or as a management trainee. This will enable you to develop an understanding of merchandizing, pricing, inventory flow and control and ability to organize one’s work flow. Remember, retail can get quite stressful and not to mention the constant requiremnt to travel or relocate.
Purchasing and Procuring
In procurement you would be interacting directly with the importer or exporters, clearing and forwarding agents, suppliers, dealers and owners, artists or fashion houses. Your interaction may not be limited to the aforementioned areas as it could vary with the type of business or industry you are employed in. Computer skills, logistic skills and written communication are essential in this line of business.
Some of the areas that you might find yourself working are
- Purchasing and procuring
- Cost control and maintaining line of credit
- Buying and inventory control
- Product management
In addition to the opportunities listed above, a degree in advertising and marketing could also get you a job in the real estate sector, banking and insurance sectors and in the area of market research. Additionally advertising and marketing graduates often apply for the following positions
- Brand Manager
- Product Developer
- Advertisement creative manager
- Advertising media planner
- Public relations specialist
- Copywriter, creative head
- Media Trafficker
In most colleges, you will be required to intern while you complete your degree. Use that internship to work in an area that will aid your job prospects in the future. To have a better understanding of what opportunities are available in the market it is always better to get in touch with the careers department of your college or university. They will be able to give you necessary guidelines and also introduce to people who are already in this field.
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